• Keep Calm and Carry On - a phrasal template or snowclone that was originally a motivational poster produced by the UK government in 1939 intended to raise public morale. It was rediscovered in 2000, became increasingly used during the 2009 global recession, and has spawned various parodies and imitations.^[127][128]
• Kermit Bale – An Internet meme^[129] from the Livejournal gossip blog Oh No They Didn't in which the original poster constructed a detailed post pointing out the similarities between Kermit the Frog and actor Christian Bale.^[130][131] In a mock interview with Netscape, Kermit "commented" on the phenomenon, saying: "I had absolutely no idea. But, now that I look at the Internet, there sure are a lot of similarities between us. Christian and I haven't met, but I'm really looking forward to talking to him about this. As for the rumors that we're related: well, it's pretty unlikely, but since I'm one of 2,353 brothers and sisters, anything is a possibility."^[132]
• Little Fatty – Starting in 2003, the face of Qian Zhijun, a student from Shanghai, was superimposed onto various other images.^[133][134]
• LOLcat – A collection of humorous image macros featuring cats with misspelled phrases, such as, "I Can Has Cheezburger?".^[135]The earliest versions of LOLcats appeared on 4chan, usually on Saturdays, which were designated "Caturday", as a day to post photos of cats.^[136]
• McKayla is not impressed – A tumblr blog that went viral after taking an image of McKayla Maroney, the American gymnast who won the silver medal in the vault at the 2012 Summer Olympics, on the medal podium with a disappointed look on her face, and photoshopping it into various "impressive" places and situations, e.g. on top of the Great Wall of China and standing next to Usain Bolt.^{[137][138][139]}
• O RLY? – Originally a text phrase on Something Awful, and then an image macro done for 4chan. Based around a picture of a snowy owl.^[140]
• Oolong – Photos featured on a popular Japanese website of a rabbit that is famous for its ability to balance a variety of objects on its head.^[141]
• Ridiculously Photogenic Guy – A picture of one of the runners – later identified as Zeddie Little – during a local 2012 marathon in Charleston, South Carolina, was called out for how photogenic he looked, and later spread virally.^[142]
• The Saugeen Stripper – A female student at the University of Western Ontario performed a striptease at a birthday party and dozens of digital images of the party ended up on the Internet.^[143]
• "Seriously McDonalds" – A photograph apparently showing racist policies introduced by McDonald's. The photograph, which is a hoax, went viral, especially on Twitter, in June 2011.^[144]
• Allison Stokke – A high school track athlete whose 2006 photo of herself adjusting her hair at a track meet in New York made its way across the Internet. She had more than 1,000 new messages on MySpace. A three-minute video of Stokke standing against a wall and analyzing her performance at another meet had been posted on YouTube and viewed 150,000 times.^[145]
• Tron Guy – Jay Maynard, a computer consultant, designed a Tron costume, complete with skin-tight spandex and light-up plastic armor, in 2003 for Penguicon 1.0 in Detroit, Michigan. The Internet phenomenon began when an article was posted to Slashdot, followed by Fark, including images of this costume.^[146]
• Vancouver Riot Kiss – An image of a young couple lying on the ground kissing each other behind a group of rioters during the riots following the Vancouver Canucks' Stanley Cup loss to the Boston Bruins on 15 June 2011. The couple, later identified as Australian Scott Jones and local resident Alexandra Thomas, actually were not kissing but Jones was consoling Thomas after being knocked down by a police charge.^[147]