• Rules of the Internet – An informal body of observed "laws" gathered over time that typically apply to discussions and forums on the Internet that project the type of behavior and content that can be expected. Such rules include Godwin's law: "As an online discussion grows longer, the probability of a comparison involving Nazis or Hitler approaches 1";Poe's law: "Without a winking smiley or other blatant display of humor, it is impossible to create a parody of fundamentalism that someone won't mistake for the real thing", and Rule 34: "If it exists, there is porn of it. No exceptions."^{[325][326][327]}
• Slender Man or Slenderman is a creepypasta meme and urban-legend fakelore tale created on 8 June 2009 by user Victor Surge on Something Awful as part of a contest to edit photographs to contain "supernatural" entities and then pass them off as legitimate on paranormal forums. The Slender Man gained prominence as a frightening malevolent entity: a tall thin man wearing a suit and lacking a face with "his" head only being blank, white, and featureless. After the initial creation, numerous stories and videos were created by fans of the character.^[71][73] Slender Man was later adapted into a video game in 2012 and became more widely known.
• The Rake- A humanoid Creepypasta cryptid that is depicted as infrequently stalking people, sometimes appearing at the foot of the victims bed, and has been known to mutilate and abduct children. The Rake originated as a Creepypasta created by an anonymous poster on 4chan's /b/ imageboard in late 2005.^[328] The Rake has appeared in many hoax videos and YouTube videos.^[329] It is often depicted as existing within the same canon as the Slender Man due to its inclusion in EverymanHYBRID, one of the most well known and popular Slender Man ARGs.
• Three Wolf Moon – A t-shirt with many ironic reviews on Amazon.^[330]
• Vuvuzelas – The near-constant playing of the buzz-sounding vuvuzela instrument during games of the 2010 World Cup in South Africa led to numerous vuvuzela-based memes, including YouTube temporarily adding a vuvuzela effect that could be added to any video during the World Cup.^[331][332]